A goal often thought to be a pipe dream became a reality on December 28th, 2018. Sovereign Lake Nordic Club membership has hit 2000.
The 2000 member mark has been a benchmark goal of General Manager, Troy Hudson, who recently announced the monumental feat. “I don’t believe, in the history of any ski club across North America has the elusive 2000 member mark been broached“. With now almost 2050 members as of January 2nd the growth does not show any signs of stopping. “We have made some very specific changes to help foster growth and encourage new families and individuals to experience Sovereign Lake for the first time“, states Troy. “The growth of the snowshoe market, in particular, is mind boggling this year. And…we are now seeing these snowshoe pass holders upgrading to ski passes. Something that we expected would occur as our core product and the thing that our club prides itself on most is our exceptional skiing”.
Snowshoeing, however, is not the only area of growth as all areas of the operation are up considerably in terms of visitation with the parking lots are now continuously full, even during weekdays. The club is at a crossroads and must start to envision this busier venue as the new norm. “We need to start planning for the future of our club in terms of growth potential and how we will accommodate all of these new members and visitors. In early November SLNC regularly hosted over 1000 people a day as other clubs did not have sufficient snow to open their trail systems”.
New infrastructure such as increased parking, a new lodge, and better traffic mitigation are high priorities to better serve our members and guests as we become an increasingly popular winter destination. Congratulations to all of our great members on achieving this amazing feat!